A few years back, I was standing on a street corner waiting for the traffic light to change when a young kid approached me on a skateboard.
"Excuse me sir, do you have the time?"
I wanted to look at the kid and say... "Yes, It's time for you to invest in a watch you little brat!"
But instead, I glanced down at my watch and said:
"Yes, it's 3:05."
The kid looked at me and said...
"Oh $h!T, my Mom's gonna be pissed. I'm late again!"
I thought to myself- Kids today! They all have cell phones. But none of them seem to wear watches. I guess this is the sign of the ever-changing times. Kids without watches. When I was a kid, I couldn't wait to get a watch. My parents made me promise that I'd take care of it 15 times before they bought me one. It was a Timex. I got it for Christmas one year. It had a cheap vinyl band that I broke in the first week. It was about three weeks before we could find a good replacement for the band so I carried the watch around in my pocket in the interim. But that was years ago and I've had many watches since then...... (smile)
Fast forward until today, when I was sitting in the waiting area of a local business establishment patiently awaiting my turn and paging through a magazine.....
I came across this great photo:
Arben Bajraktaraj by Technomarine
I'll admit, I laughed out loud. The silliness of this photo really struck me. Imagine walking around town like this...
"Eye just don't know where the time has gone"
But it sure feels good to post again.
Here's to Nicolas Guerin and TechnoMarine for putting together something wickedly attractive and slightly sinister in their new watch ads. You know me, I'm a sucker for a creative ad.