I was taken in by the stunt. I, like many others, was in the middle of a busy day but I still found time to divert a little bit of emotion and compassion towards this event and hope and pray that the kid would be found unhurt, or rescued. Now I'm a bit disturbed to learn that it was all a hoax and that the viewing public was taken for a ride.
I'm sure it sounded like a great idea over a 12 pack of Budweiser!
Think of all the resources wasted to cover this story and recover the balloon.
Definitely a dumb idea. I can't imagine the judge/jury will be very sympathetic.
Looks like they'll be getting the publicity for their reality series..... "Mom and Dad Did A Dumb Thing."